Pete Saltonstall (315-364-5100) email@example.com
Ellen Marsh (607-227-5331) firstname.lastname@example.org
For immediate release
– June 6, 2016
4th Annual Benefit Ride –
The Ride for Heart Health, June 25, 2016
Ithaca, NY - What does cycling, wine, and heart issues
have in common? Ride for Heart Health -- an annual bicycling ride held at
King Ferry Winery, maker of Treleaven wines, which benefits the Cayuga Heart
Institute (CHI) at Cayuga Medical Center (CMC).
disease frustratingly remains the #1 killer in America, and on the local front
so many of our family members and friends are afflicted with it. Events like
this ride allows the CHI to partner with Peter Saltonstall, of King Ferry
Winery, to expose the menace of heart disease with community education.
ride is personal with Saltonstall. He told his story of surviving a near-fatal
cardiac arrest to his neighbor, who as a passionate bicyclist has participated
in charity bicycle rides; the neighbor suggested organizing a ride to get the
word out about heart issues. The idea took root when the local crossfit gym, Barnwarrior Crossfit, also signed on as a sponsor.
wanted to keep the proceeds from the ride local, CHI was approached as the
beneficiary of the funds raised. ÒThe Cayuga Heart Institute was honored to be
chosen as the beneficiary of Ride for Heart HealthÓ said President and CEO of the Cayuga Medical
Center John Rudd, a life-long cycling enthusiast himself. ÒItÕs through
partnerships such as these where we can make headway in our fight against heart
disease.Ó Last year, money raised
went toward an automated external defibrillator that is kept in the Cortland
cardiology office in case of an emergency.
This year, funds will go toward setting up a public access
ride, now in its fourth year, has been very successful, attracting cyclists
from across the Finger Lakes and as far away as Missouri. Says Saltonstall, who
has recently taken up cycling as part of his new approach to heart-healthy
living, ÒAfter my life-changing event, I wanted to share my experience and do
something that helped others. With this ride, weÕre raising awareness and money
for a great cause. WeÕre excited to see it grow and be something that people
really enjoy participating in.Ó Saltonstall continues to be monitored closely
by CHI for optimum medical and cardiac health.
yearÕs ride happens on Saturday, June 25, beginning at the winery in King Ferry
and taking people through farm country, rolling hills, and backroads in the
heart of the Finger Lakes, with beautiful lake views of both Cayuga and Owasco
Lakes. 30, 50, and 70 mile rides are offered. The ride starts at 9:00 a.m. and upon
return to the winery, cyclists enjoy a post-ride party that includes lunch, a
band, free wine tasting, discussions with staff from CHI, and more. Unlike most
charity rides, participants are not required to raise additional funds. To register, go to Active.com and look
for Ride for Heart Health; see www.rideforhearthealth.com for more
information or email rideforhearthealth@gmail with questions.